A call to action is normally a text, graphic or combination of both – that lures a user to interact and move ahead in the conversion funnel. A call to action (CTA) element that doesn’t generate curiosity in the mind of visitors cannot attain the objective it has been created for. Its only goal is to assist conversions, and to make sure they do so, website owners opt for conversion rate optimization services
What we have learnt over time about CTAs and CONVERSION?
Your call to action should look like a button and not just an image. It does not necessarily have to be a square or circle.
CTAs that are buttons perform better than text links. They capture more attention and can be clearly differentiated from the content.
Use colors that draw attention with ample use of white space. Do not go by the color conventions of using green or red CTAs because they convert more. Use one that stands out.
Design a CTA which is relevant to the viewer. They should relate to the content and it should align with their needs.
The copy should give as many specific details about the action that the user is about to take.This removes any kind of confusion.
The CTAs should be search optimized when they are in the form of an image, by adding ALT tags which are keywords rich.
Choose the number of CTAs that you want for your page. A primary and secondary CTA should look different. Browsersize from Google Labs is a great tool find the perfect location for your CTA.
The change in CTA should not just increase your conversion rate but also boost your revenue. This may sound ambiguous. An increased conversion means the number of converted visitors goes up whereas increased revenue means the increased income which might come from the existing conversion rate by increasing the value of your offering. This is only possible through testing.
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