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What is bulk SMS messaging?


Bulk SMS messaging is a legacy description for application-to-person SMS messaging services. It refers specifically to the sending of large number of SMS messages to the mobile phones of a predetermined group of recipients.

Today the application-to-person SMS messaging services have evolved to include bulk SMS messaging alongside the sending of single messages (such as one time passwords and delivery notifications), interactive messaging (such as group messaging services), and incoming number services (such as mobile marketing campaigns, voting or information lines)

A defining characteristic of bulk SMS messaging is that businesses and organisations can make use of one or more solutions to send and receive SMS messages, namely; a mobile phone application, a software programme, a web interface, or integrate an SMS API with their website or system. These bulk SMS messaging solutions interface with a service providers’ SMS gateway to ensure the delivery of messages to mobile phone numbers anywhere in the world.

An SMS gateway acts as a relay between the mobile network operators and a wireless applications service provider. These SMS gateways allow for SMS traffic to distributed via a direct connection to the SMSC (Short Message Service Centre) of a mobile network operation and then onto a recipient’s mobile phone number.

The uses of bulk SMS messaging is continually evolving as new business or public benefit needs are identified. From large scale businesses to small enterprises, community groups to educational institutions, bulk SMS messaging provides a cost effective solution for managing communications with small or large contact groups.

Before commencing with the sending bulk SMS messages it is important to note that you must comply with the regulations specific to your country and the country to which you are sending SMS messages.


Our SMS Services

Unmatched Delivery Rates & Speed

Our direct partnership with multiple telecom operators, intelligent SMS gateway routing and robust infrastructure ensure best-in-class delivery rates, ultra-low latencies and 24×7 support for your texts.

Bulk SMS Redefined

Send personalized SMS to a group, compose SMS in regional languages, schedule & stagger your sends & more.

Send Files as Attachments

For the first time ever, attach files with SMS! Insert PDFs, images, word docs, spreadsheets & more as short links.

Track SMS Campaign Metrics

Take guesswork out of your SMS marketing campaigns! Get granular open & click reports for each SMS.

Forms, Surveys & Tickets

Easily create and send mobile tickets, discount vouchers, surveys & forms directly to your customers’ phones.

Click Here to visit our SMS Portal

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